UGA expands NIL support, names Athlete Marketing Manager

The University of Georgia Athletic Association, in collaboration with Altius Sports Partners and INFLCR, has made significant additions to its NIL operations.

Through Altius, Reggie Carter, a former Georgia football player, has joined the department as the full-time Athlete Marketing Manager. He will lead student-athletes to maximize their opportunities at the local, state, and national level with the new Georgia Bulldogs Exchange in partnership with INFLCR.

“We are excited to welcome Reggie Carter back to the University of Georgia,” J. Reid Parker Director of Athletics Josh Brooks said. “As a Georgia alum, Reggie offers our current student-athletes a unique perspective when it comes to NIL. He is someone who cares deeply about the student-athlete experience at UGA, and we are thrilled to welcome him home.”

Now, Carter will work closely with NIL Director Tanner Potts and stakeholders to ensure effective communication, compliance, and maximize NIL opportunities for UGA athletes. Carter’s responsibilities include providing day-to-day support, education, and training, while collaborating with teams, the Georgia Way network, the Georgia Bulldog Club, Georgia Bulldogs Sports Marketing, and external partners to raise awareness of NIL initiatives at Georgia. With his extensive experience as an academic advisor at Georgia Tech and the University of Tennessee, Carter brings a firsthand understanding of the student-athlete experience and expertise in the evolving NIL landscape to assist UGA athletes.

“Bringing Reggie home to Georgia and launching our new Georgia Bulldogs Marketplace expands the support Georgia fans can provide to all Bulldogs.” stated Potts. “Reggie brings valuable insights and expertise to our NIL team. The new exchange, combined with Reggie’s hire, allows for new levels of engagement in NIL at UGA.”

The Georgia Bulldogs Exchange empowers student-athletes to maximize their NIL opportunities by directly engaging with brands, businesses, fans, and donors. The marketplace offers a seamless and user-friendly experience, without any transaction fees. Carter will play a vital role in facilitating these connections, highlighting the university’s commitment to exceptional support and innovative solutions for student-athletes. Businesses interested in working with UGA student-athletes can register for the Georgia Bulldogs Exchange and start presenting NIL opportunities.

“As a former Bulldog, I’m honored and thrilled to join UGA in this new role. My complete dedication is to assist our student-athletes in navigating the NIL landscape and accessing valuable marketing opportunities,” said Carter. “The launch of the NIL marketplace will revolutionize how our athletes engage with brands and create a positive impact. I’m excited to collaborate with Tanner and contribute to Georgia’s overall NIL efforts.”

“We are proud to have Reggie join the UGA team,” said Celine Mangan, Director of Business and Client Strategy at ASP. “His invaluable insights and dedication to athlete success will contribute significantly to maximizing NIL opportunities for UGA student-athletes.”

“It’s exciting to see the commitment Georgia is putting towards supporting NIL opportunities at their institution,” said Jim Cavale, INFLCR founder. " “The launch of the Georgia Bulldogs Exchange will create powerful connections between student-athletes, businesses, and collectives resulting in NIL deals. These opportunities, coupled with Reggie’s focus and experience, and the support of the entire UGA NIL team is impressive to see.”

The NIL department, supported by ASP, will focus on empowering student-athletes and cultivating a wide range of opportunities for Georgia athletes. With on-campus guidance, support, and education, UGA is committed to creating an environment where student-athletes can excel and thrive both on and off the field.

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